Jill’s background on the cutting edge of technology has equipped her with the experience to successfully market your home. As the founder of Business Commerce Solutions, Jill and her IT team developed one of the first platforms to create IT software for buyers and sellers of government products and services. She was awarded the Intellectual Property Rights from the DOE, generating an advantage for how Jill’s Real Estate Portal markets her properties. Jill also implemented web-based transaction management technology connecting buyers, sellers, realtors, and settlement companies to interact collaboratively on the HUD. Her degree in Marketing and Advertising from the University of Florida (Go Gators!) also contributes to her exceptional marketing approach.
At your first meeting with Jill, you will do a walk through of your home together. She will address any concerns you may have, and discuss potential time constraints as well as all of the particulars of the sales process to make you feel comfortable and informed about the course of your sale. Jill will do a market analysis of comparable properties in the area, analyzing trends and past MLS records to confirm that your property is listed at a fair and competitive price.
Together, you will decide on a listing price and discuss the possibility of staging your property. Jill will make recommendations about any potential improvements you may want to complete, paint touch-ups, for instance, in order to increase the value of your home and receive a significant return on your repair investments. She will hire a professional photographer to capture the best that your property has to offer and compile a virtual online tour for potential buyers to view. Your listing will be featured on the Jill Schwartz Group website where Jill will market your house as a buyer’s dream home.
Your home will be showcased in mailers, a printed property brochure, Jill’s digital newsletter, and email blasts to potential buyers. Furthermore, Jill incorporates social media into her marketing process, highlighting your home across several modern media platforms. She may also utilize print publication advertisements or cover features to prominently display your home. Jill advertises in a variety of magazines, such as Home & Design, District Home Magazine, Fine Portfolio and Bethesda Magazine, where she will feature your listing to attract buyers throughout the area. Depending on your specific listing, Jill may employ www.luxuryportfolio.com to reach broader markets, including international buyers.
In addition to print and digital marketing, Jill will host open houses and brokers’ opens to invite agents and potential buyers to view your home in person. She will highlight your property’s best features, while allowing buyers to explore the ins and outs of what characterizes your home as a valuable purchase. With lists of potential buyers in her back pocket, Jill will employ her successful marketing strategies to sell your home promptly, while guiding you in making intelligent financial decisions that will benefit you and your family for years to come.
Once an offer is on the table, Jill will arrange and negotiate the transaction, ensuring that everything goes smoothly, you receive the best possible price for your home, and, ultimately, that you are as happy as you can be. Through competitive pricing and securing property exposure via a variety of advertising mediums, Jill is sure to sell your home quickly.